Jason Fulford and Tamara Shopsin, This Equals That!

What do a sailing boat and a square ruler have in common? And what about a bookstall and a brick wall? These are only few of the question marks raised by Jason Fulford and Tamara Shopsin in their publication This Equals That!.


Entirely dedicated to all children from five to one hundred years old, this original book drives the spectators in a challenging journey in search of the hidden meanings laying within the pages.


The authors’ project consists of a game of pairs where the photographs, chasing each other, draw a chain of colors, shapes, numbers and suggestions. Each spread relates to the previous, forming a circle.

Fulford and Shopsin’s book is indeed a playful adventure, but also a remarkable attempt to provide the youngest with the basics of an aware visual education.


Guaranteed fun for kids and adults too!




Jason Fulford (Atlanta 1973) is a photographer, editor and lecturer, as well as co-founder of the non-profit J&L Books. His photographic work includes several monographs, among which Hotel Oracle (2013), The Mushroom Collector (2010), Raising Frogs for $$$ (2006).

Tamara Shopsin (New York 1979) is a graphic designer and illustrator, but also a professional cook. Her work has been featured extensively in the New York Times, Wired and Newsweek.


Images © Jason Fulford, Courtesy Aperture


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Jason Fulford and Tamara Shopsin, This Equals That!
80 pp., $ 19.95